Case Write-up for MANGT 420
Due by Midnight at the end of Thursday, April 30th
40 possible points
You may choose from any of the three following cases from the textbook. Write a 2-3 page paper summarizing the case and answering three questions at the end. You are allowed to discuss the case with your classmates if you wish, but you must write your own paper. Please turn it in by email as usual.
1.- Motivation case; starting on page 474; summarize the case and answer the 3 questions
2.- Intel case; starting on page 507; summarize the case and answer 3 of the 4 questions
3.- Ad Agency case; starting on page 536; summarize the case and answer the 3 questions