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To what extent does Corporate Social Responsibility enhance corporate reputation and therefore, examine if CSR leads to increase the profit: A case study on Al-Baik Company in Saudi Arabia.

Dissertation proposal of a masters student.
The data of the dissertation will be collected in a Saudi fast food company (Al-Baik), and the research methodology will be quantitative by interviewing the managers who working in the CSR department in that company.The interviews will be online through (Skype)
furthermore, this is the website of Al-Baik Company for any further information ( http://www.albaik.com/en/section/commitment-of-communities )……………….

 

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