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Obtain a copy of a ‘customer questionnaire’ from a department store or restaurant.

Obtain a copy of a ‘customer questionnaire’ from a department store or restaurant. For each question on the questionnaire establish whether it is collecting factual/ demographic, attitude/opinion or behaviour/event data. Do you consider any of the questions are potentially misleading? If yes, how do you think the question could be improved? Discuss the answer to these questions in relation to your questionnaire with a friend. Visit the website of an online survey tool provider. A selection of possible providers can be found by typing ‘Internet questionnaire provider’ or ‘online survey provider’ into the Google search engine. Use the online survey tool to design a simple questionnaire. To what extent does the questionnaire you have designed meet the requirements of the checklists in Boxes 11.10, 11.12 and 11.14?

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