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creation of a strategic communications plan for Johnson & Johnson Company using the principles of public relations

Very important note;
Using the “ROPE” Research, Objectives, programming and Evaluation, process.
creation of a strategic communications plan for Johnson & Johnson Company using the principles of public relations (specifically, the ROPE process outlined in (Chapter 2, Public Relations cases. Ninth Edition, Darrell C. Hayes & Jerry Hendrix. textbook).

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