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Cable and Wireless recruit on the InternetCable and Wireless, the communications giant, began advertising its vacancies online with theindependent recruitment site, 3-year-old Top Jobs on the Net (www.topjobs.net) in September1998.

Cable and Wireless recruit on the InternetCable and Wireless, the communications giant, began advertising its vacancies online with theindependent recruitment site, 3-year-old Top Jobs on the Net (www.topjobs.net) in September1998. Within 6 months, it received 500 applications and filled five vacancies in this way. Aspokesman believed that online recruiting is ideal for positions in IT and finance although he wasless certain on other professions, such as HRs and legal positions. As a result of their early successinto cyberspace, the company launched in 1999 featuring all their vacancies. It was considered thatthe Internet provided an additional advertising stream that allows for corporate branding alongsiderecruitment. All the information can be kept up to date and there is access to vast amount ofdescriptive space, whereas, in conventional media, space is expensive. However, it is stillnecessary to continue to advertise on a dedicated recruitment site to ensure jobseekers can bedirected towards their own site.Source: Merrick (1999)Questions1. Discuss the benefits and costs of using an online independent recruitment site such as Top Jobsfor a business.2. What precautionary measures should Cable and Wireless take when using a 3rd party such asTop Jobs for their recruitment process?3. What other sources of recruitment can Cable and Wireless use? Explain with examples.

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