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As part of research into the impact of television advertising on donations by credit card to a major disaster appeal, data have been collected on the number of viewers reached and the number of donations each day for the past two weeks.

As part of research into the impact of television advertising on donations by credit card to a major disaster appeal, data have been collected on the number of viewers reached and the number of donations each day for the past two weeks.

a Which diagram or diagrams would you use to explore these data?

b Give reasons for your choice.

 

a Which measures of central tendency and dispersion would you choose to describe the Park Trading Company’s income (Question 12.1) over the period 2007–15?

b Give reasons for your choice.

Question 12.1- The following secondary data have been obtained from the Park Trading Company’s audited annual accounts:

a Which are the variables and which are the cases?

b Sketch a possible data matrix for these data for entering into a spreadsheet.

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