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A study of consumer behaviour and marketing strategies of fast food products in Hong Kong

Working title of Project:

A study of consumer behaviour and marketing strategies of fast food products in Hong Kong.

Project Aim:

Learn more information of the consumer behaviour and marketing during the writing, also this is a very good experience to prove my ability.

Objectives:

To identify the products of the fast food market in Hong Kong.

To identify the marketing strategies of the fast food market in Hong Kong.

To find out the reason of why Hong Kong people like to eat fast food.

To identify the consumer behaviour of the fast food market in Hong Kong.

Rationale:

Fast food industry and major customers in Hong Kong

Methods:

Journals, books, company reports

Interviews, questionnaires

 

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