In marketing as in other aspects of business, it is critical that professionals make sure to act in an ethical manner both legally and socially. In this age of interconnectedness,….

Scenario: You have just graduated from your current University with your Bachelor’s Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own….

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, long-established majors.  CEMEX’s superior profitability supplies a basis….

Pretend that you are the manager of Clover Valley Dairy, which has no market research specialist. As manager, you must evaluate the situation of the company. Your reply should include….

In this final piece of the Course Project paper, your team will develop a brief marketing plan for the product or service. In this section, the paper should do the….

Companies can conduct marketing research in many ways. Let’s compare tools. Using the same company from ASSIGNMENT 1, examine the Market Analyses provided by 2016.export.gov, located at http://2016.export.gov (When you type this in,….

Write a four to five (4-5) page paper in which you: Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1)….

One of the main goals of this course is to demonstrate how Internet, web features, and services support e-commerce and e-commerce presence. Using the provided proposal guidelines, review the following….

IMC stands for Integrated Marketing Communications. This plan is one in which a comprehensive plan is used to combine, evaluate and utilize various communication areas within the context of a….

magine you are working with a partner to plan and host a workshop on leadership. There will be 100 people attending. Review the following optional articles and videos that detail….